I am glade Reddit is getting some attention because I see how reddit is pretty popular. Reddit haas a huge following but how does a marketer get in on the action. In the article titled So You Want To “Market On Reddit”, the value for Reddit is explained well. As I have seen on Reddit “The user is quick to try to sniff out anything that could have been planted by a would-be marketer.” This is so true and the Redditors crowed can be harsh! First a core account that has been around for sometime needs to be in place. That is the first thing Redditors will look at, when did the account come into existence. You have to truly be involved in Reddit, making content just for Reddit to not be called out. There is no formula with Reddit so be real and learn from the community what works and does not work.
There are a lot of community rules in the different subreddits that a business must follow to find their way in the subreddit community. To become a true member of the community it is important to comment. The best part about Reddit is reading the comments, this is where the post comes alive and people become popular. People can award a comment Karma which gets a person more famous in the community. Truthfully after reading this article I am not convinced that Reddit is the best resource to poor time into to market on. You kind of have to decide the customers and it takes a lot of time to be part of the community. Last you have to be so discreet I am not sure the pay off is worth the time
I had a lot to learn about Pinterest when it comes to marketing. After the little bit of time I have spent on Pinterest I see marketing all over the pages. The advice that is given for Pinterest is very similar to Facebook. First it is important to pin all the time, the article suggests to do so at least 5 times a day. Agin like Facebook, on Pinterest you can schedule your posts to be posted at certain times of the day. There is something on Pinterest that I did not know about called Rich Pins. They add greater detail and information to a pin. Rich pins make what the customer originally sees fast and to the point so they can decide real fast if it will be of value to them. There are article, product, recipe, movie, and place pins that can do this. I know when I am on Pinterest I move fast and only pick up on what is valuable to me.
It is important to pick the right size photo so it is made to fit the site. A big thing on Pinterest that I see most people do is use key words that are forward and draw the user in. It is also proven that multiple pictures in a post get more pins which is obvious when you see the content on Pinterest. In the same way some words describing with the main of the bulk of the post being pictures is much more valuable.
Tumblr
Tumblr, used as a blogging website, has some pretty good opportunities for marketing verses sites like this one, WordPress. How to Use Tumblr to Promote Your Business gives advice to do more then just blog. Tumblr is made for sharing content as well as posting blogs. By carefully selecting information to share, around the topics of the business, this increases interest in a business own blogs. Users of Tumblr take note of what is being shared and who is sharing it. reblog others posts about 75% of activity on the site because this gives you the chance to be reblogged yourself. Take a quote from your blog and post the quote to the blog. I see this all the time, not just on Tumblr, and it really sparks my interest. Lastly Tumblr has a younger user group so if a businesses target market then they are in luck. Make sure to stay current and up to date, answering questions and staying inside the community.
The Digital Age of Marketing 