Next up is Youtube, Instagram, and Snapchat, three of my more favorable sites. These three social media sites also take a little more creativity on the marketing side because they are very specific in their capabilities. Instagram is only pictures, YouTube is only video, and Snapchat is video and pictures but only for a limited number of time. In this blog I will focus on what is most important for a marketer in these specific social media sites.
YouTube
First up is Youtube, it has advanced so much in the past 10 years. In the article, 7 YouTube Channels Crushing It That You Can Learn From, the author takes a look at the channel growth from the people who have mastered the art. On the Chanel Prank Vs. Prank, a couple has built over one million subscribers because of their real and personable personalities. Marketers that want to use YouTube need to follow the grass roots of YouTube and make real, not scripted content. Casey Neistat, a filmmaker and a co-founder for a video sharing app, not only makes quality well made videos for different brands but is consistent with his own channel. He posts a new video every day at the same time which marketers can learn a great deal from.
Collaboration is something that is popular on YouTube and could be great in spreading brand awareness. A company that is making YouTube content and getting popular should use the people in the videos to collaborate with other popular YouTube channels. The article highlights on other famous Youtube channels but the biggest advice on YouTube is to be your self, and allow your brand to be its self with raw, real life content.
Instagram, my favorite social media site, is so specific to pictures that a marketer as to tell its story only through a lens. Marketers have become picture media experts and in the article 13 Instagram Marketing Tips for Experts, I learned about how much a picture really matters.
Quality of the picture truly matters when that is the only thing the receiver has to determine the brand. Although it is only a picture, make sure to monitor the popularity of a post to the number of clicks a link is gaining. This includes a accurate link in the account bio to steer customers in the right direction. Other links that can lead a customer to the marketers content is trending hashtags and marketers can use these as a tool to gain traffic. After gaining Instagram followers it is important to build a relationship and ask customers, through a picture, for emails so the marketing can expand.
As sponsored adds become more popular, a business must be prepared with content that is graphically outstanding and truly stands out more then just another selfie. when paying to sponsored a post pic posts and users that are gaining the attention of millions of users. Lastly make sure the content of the page is worthy enough for others to share and make others excited to share. This is a way to expand the brand in the Instagram world.
SnapChat
SnapChat, a newer platform can be technical when promoting a brand. This is because the content comes and goes and at the same time needs to be raw and real. SnapChat allows followers to experience the behind the scenes of a brand and business. in SnapChat for Businesses, How to Promote Your Brand With Snaps, the personal aspect of the app is important.
On SnapChat you can tell the story of a live event as it is happening, giving the follower an inside look. Use SnapChat to give followers a first hand look before something launches are a new product comes out. Also giveaways are important, I saw so many give aways over the Christmas season. In the same way share coupon codes in a creative way. The limited time a post is available on SnapChat can become a way to get customers to act fast on deals. Something that marketers are doing right now on SnapChat is having a influencer who uses their product, to take over the account. GoPro does this time as they ask extreme athletes to film their day doing their extreme sport so all GoPro followers can see on SnapChat. Lastly it is important to engage like with any other social media platform.
The Digital Age of Marketing 