As a college student who will be graduating soon I am on the Job hunt. With tools like LinkedIn I wonder how helpful it can be in finding a job. After reading about LinkIn the article titled How to Create a LinkedIn Company Page to Promote Your Business, I know more about how companies view the seriousness of LinkIn. First a company has to fill in the details of who their company is. This can take time, I know when filling out my own LinkedIn, but it is better to take it serious and make the page professional. It is important to incorporate the business logo so users see the logo and notice the company. Also the employees of the company should follow the companies so the name can reach more people.
LinkedIn is a healthy mix of selling the company, maybe by posting news and promotions, as well as interacting and discussing with followers. I see a lot on LinkedIn of other companies just posting business advice and helpful tips. Its not all about taking but giving to this community as well. LinkedIn does not require as much time and post should not be overloading. Weekdays during work hours is a good time to post and users can always schedule posts like other networks. Allow for a way for others to find links to the Linked in page through the company website and employ users.
Flickr
With Flicker the same attention to making it know and visible to the customer needs to be focused on. With 5 Tips to Increase Your Visibility on Flickr I learned of ways to do so. The key is to link Flickr to other social medias. I am not on Flickr so there is a lot I don’t know but according to the article it is hard to to link outside sources. It is common for people to make a Pinterest page to post business marketing information from Flickr. If you are going to take the time to use Flickr I would think that you want to be all in. You can upgrade your profile be paying just a little bit of money, giving the page credibility. This credibility in my experience does do a lot to help me take a social media page seriously. You can get statistics for page traffic through this feature as well.
Like I have learned for other sites, it is important for a business to be active and contribute to the community. Be involved in groups so that the name of the company can be alive and a contributor of advice. A common mistake in Flickr is to not organize pictures well. Tag pictures correctly with the right tags can make a huge difference when getting a picture recognized. As Flickr is a popular photo sharing site, make some of the photos free to share so others spread the pictures around the internet bringing in traffic.
Periscope
The last social that will be reviewed is Periscope and I admit that I new nothing about it before reading the article Utilize Periscope As Part Of Your Video Marketing Strategy And Drive More Sales. Periscope is used for video marketing and is linked to thousand of twitter posts a day. Periscope has been successful because it allows a phone to be a great video streaming tool. Everyone is sharing everything through sites like Twitter because Periscope allows you to store the video and keeps a smart phone less cluttered. So how can Periscope be used for social media?
First you can use the app to stream live events and invite customers to have privet access. Give customers a glimpse of new product launches through videos. Conduct promotions on Periscope video but keep the customers surprised and wondering when the next one will be. With video conduct interviews with customers to show the realness of the company and at the same time providing the customers answers to their questions. Also make videos that show how to use a product or get more out of a product then they thought. Lastly, tell stories just like devoted information on the importance of story telling on social media.
The Digital Age of Marketing 